Perfectly Balanced Definition Defined brows frame your eyes. Precise eyeliner lifts and emphasizes. Together, they create a complete, cohesive look that enhances your natural beauty.

All-Day Wear That Doesn't Fade Each product is formulated for long-lasting wear. No smudging, no fading, no touch-ups needed—just confidence from sunrise to sunset.

Professional Results at Home You don't need to be a makeup artist to achieve salon-quality results. These products are designed for precision and ease, so even beginners can create flawless looks.

Versatile Enough for Every Occasion From boardroom to dance floor, this routine adapts to your style. Subtle or bold, natural or dramatic—you're in complete control.

Gentle on Delicate Eye Area All three products are formulated with care for the sensitive skin around your eyes. Comfortable, non-irritating, and contact lens friendly.

Prep Your Brows Begin with clean, brushed brows. Use the spoolie side of The Precision Brow Pencil to groom your brows upward, following your natural hair growth.

Map Your Arch Using light, feathering strokes, outline your natural brow shape. Think of this as creating a guide for the rest of the look. Start from the inner brow and work toward the arch, then continue to the tail.

Fill In with Precision Draw gentle, upward strokes following the direction of your natural hair growth. This creates a full, natural appearance rather than a harsh line. Use slightly more pressure at the arch to create definition and lift.

Define Your Tail The tail of your brow should be slightly thinner and angled downward. This creates a lifted, polished appearance that frames your entire face.

Pro Tip: Choose a shade slightly lighter than your hair color for a natural effect, or match exactly for a bolder look. Remember: you can always add more, so start light.

Apply the Gel Use a small amount of The Precision Brow Gel on the precision brush applicator. Less is more—a little goes a long way.

Brush Through Gently Sweep the gel through your brows in the direction of hair growth. This sets your pencil work and keeps everything in place without looking heavy or stiff.

Add Lift if Desired For extra lift at the arch or a more sculpted look, brush upward against the hair direction. This creates instant elevation and definition.

Let It Set The gel sets quickly, so give it just a moment to dry. Then you're ready to move on to the next step.

Pro Tip: Apply the gel while the pencil is still slightly tacky for seamless blending. This helps everything work together as one polished unit.

Shake Before Use Activate the formula by shaking the eyeliner. This ensures smooth, consistent application every single time.

For a Subtle, Everyday Look: Draw a thin line along your upper lash line, starting from the inner corner and working outward. Keep it close to the lash line for a natural, understated effect. Stop at the outer corner or extend slightly beyond for a modern finish.

For a Classic Wing: Begin at the inner corner with a thin line. As you reach the outer corner, gradually increase the thickness. At the outer corner, create a slight upward flick to form the wing. Use light pressure for precision—you can always build if needed.

For a Bold Statement: Use firm pressure to create a thicker line from start to finish. Extend the wing further for a dramatic effect. This is the look for nights out and moments when you want to command attention.

Perfect Your Technique

Placement Matters Keep your eyeliner as close to the lash line as possible. This makes your lashes appear fuller and your eyes larger. A thin line close to the lashes is more flattering than a thick line far from the lash line.

Pro Tip: Rest your elbow on a table or vanity for stability. This simple trick makes application significantly easier and more precise, especially when creating wings.