One foundation. Infinite possibilities. Discover the innovative technology behind your perfect match and master the application technique that unlocks the full potential of adaptive colour.

Imagine a foundation that adapts to you, not the other way around. That's the magic of our Changing Foundation.

Our formula uses innovative encapsulated pigment technology that transforms right before your eyes. It starts as a luxurious white cream and adapts to your unique skin tone as you blend it. The secret? Special toner particles that remain colorless until they meet your skin. When you apply the foundation, your skin's natural temperature and pH activate these particles, releasing pigments that blend seamlessly with your complexion—no shade guessing required.

The Changing Foundation isn't just about colour matching. It's formulated with skin-nourishing ingredients that care for your complexion as they perfect it:

The result? A natural, dewy "your skin but better" finish with SPF 15 built-in for daily sun protection, and wear that lasts up to 16 hours.

The key to unlocking the full potential of your Changing Foundation is in the application. We recommend using a brush—like our 2-in-1 Build & Conceal Brush—which helps the pigment particles work their magic by penetrating deeper into your skin and minimizing any white cast. Of course, you can also apply with your fingers or a beauty sponge if that's your preference.

Remember: The foundation starts white and transforms to match your skin tone as you blend. Don't rush this process—the technology needs those few seconds to work its magic.

The Changing Foundation comes in one universal shade that adapts to your unique skin. No more confusion between "Ivory," "Porcelain," or "Beige." No more purchasing multiple shades for summer and winter. Your skin changes throughout the seasons due to sun exposure and natural variations—and your foundation changes with you.

This is inclusivity in action.

The Changing Foundation provides buildable coverage from light to medium. Start with a light application and add layers where you need extra coverage—perfect for contouring problem areas or evening out your complexion. The lightweight formula won't feel heavy on your skin, even with multiple layers.

Expect a natural, luminous finish—the kind that looks like your skin, just better. The moisturizing formula keeps your complexion looking fresh and radiant without that heavy, mask-like appearance. It's the perfect base for a natural makeup look or a canvas for bolder makeup art.

With up to 16 hours of wear, your Changing Foundation stays put throughout your day—whether you're conquering the boardroom or dancing the night away. The formula won't clog pores, so your skin can breathe while looking polished.

The Changing Foundation adapts to you, every single day. Experience the innovation of adaptive pigment technology and discover why thousands of customers have made this their go-to base.

Have questions about application or the technology? We're here to help:

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