Designed for Confidence, Formulated for You
At Meroda, we believe that great makeup should work as hard as you do. Whether you're conquering the boardroom, heading to the gym, or dancing the night away, your foundation needs to keep up. That's why we created the Universal Foundation—a skin-loving, all-in-one solution designed to perfect your complexion without compromise.
If you're tired of foundations that require multiple steps, heavy primers, and constant touch-ups, it's time to discover why over 400,000 happy customers have made the Universal Foundation their everyday essential.
Why Choose the Universal Foundation?
The Perfect Balance of Simplicity and Performance
We designed the Universal Foundation for real life. It's not fussy. It doesn't require layers of prep or a cabinet full of extras. Our water-in-oil emulsion formula means you get:
Effortless Application – Apply directly to skin or layer with your favorite primer. It's your choice. Use our 2-in-1 Build & Conceal Brush, your fingertips, or a beauty blender—whatever works best for you. The lightweight texture blends seamlessly, adapting to your skin tone for a natural, second-skin finish.
Buildable Coverage – Start with medium coverage and build to high, just as you like it. Apply to your entire face for a polished look, or target specific areas where you need it most. You're in complete control.
Skin That Looks Better – We didn't just create a foundation; we created a mineral-rich formula that nourishes while it covers. Free from parabens, sulfates, and PFAS, this is makeup that respects your skin's health.
Built to Last, Designed for Life
Heat-Resistant & Long-Lasting – Thanks to our advanced formula, the Universal Foundation withstands extreme conditions. All-day wear that doesn't budge, whether you're in a meeting, at the beach, or out dancing.
Inclusive Shade Range – With 33 shades across cool, warm, and neutral undertones, finding your perfect match has never been easier. Our flexible formula is forgiving—even if you're between two shades, it adapts beautifully to blend with your skin.
Cruelty-Free & Vegan – Aligned with your values. Quality ingredients, no compromises.
How to Find Your Perfect Shade
Finding the right shade is simpler than you might think. We recommend selecting based on your skin tone depth and your undertone.
Understanding Your Undertone
Cool (C) – Pink, red, or bluish undertones. Silver jewelry looks stunning on you.
Warm (W) – Golden, peachy, or yellow undertones. Gold jewelry is your friend.
Neutral – A balanced blend of both. Our flexible formula adapts beautifully for you too.
Our Full Shade Range
Cool Undertones (C): 1C, 3C, 5C, 7C, 9C, 13C, 15C, 16C
Warm Undertones (W): 2W, 4W, 6W, 8W, 11W
Finding Your Match Made Easy
Still unsure? A few quick tips:
Between two shades? Choose the lighter one. Our formula blends naturally, and you can always add depth with bronzer or blend down into your neck.
First time buying? Reach out to our customer support team with a photo in natural light. We're genuinely here to help you find your perfect match.
Not sure after trying it? We offer a 100% Match Guarantee—full refund, no questions asked, no return needed.
Everything You Need to Know
Application & Performance
Primer or Day Cream? Completely optional. Use them if you prefer, but you don't need them. The Universal Foundation works beautifully on its own.
Best Application Tools: Our 2-in-1 Build & Conceal Brush, your fingers, or a beauty blender all work wonderfully.
Coverage: Start with medium and build to high coverage for a smooth, natural finish.
Who It's For
Designed for most skin types, including sensitive skin. The Universal Foundation is your everyday companion.
Please note: Results may vary for those with vitiligo or rosacea. We always recommend patch testing if you have specific skin concerns.
Our Formula
Water-in-Oil Emulsion: Ensures seamless blending and a flawless finish.
Paraben & Sulfate-Free: Gentle formulation without harmful additives.
PFAS-Free: No toxic ingredients—we prioritize what goes on your skin.
Gluten-Free & Vegan: Made with the finest ingredients, aligned with your lifestyle.
What's in Your Bottle
Size: 30ML of pure product per bottle.
Shelf Life: 3 years of reliable performance.
Ready to Experience the Difference?
The Universal Foundation isn't just a product—it's a confidence boost in a bottle. It's the foundation thousands of women reach for every single day because it simply works.
Join our community of 400,000+ happy customers and discover what effortless, all-day confidence feels like. With our 100% Match Guarantee, you have nothing to lose and everything to gain.
Your perfect foundation is waiting. Try the Universal Foundation today.
Need Help?
Unsure about your shade? Contact our customer support team. We can help match you based on your skin tone, undertone, or even a selfie in natural light.
Questions about application? We're here to help you get the most out of your Universal Foundation.
Not satisfied? Our 100% Match Guarantee means you can shop with complete confidence.
We're here to help you look and feel your best. That's the Meroda promise.