Our Story & Mission

Meroda Cosmetics was born from a simple yet powerful belief: every person deserves beauty products that actually work for them, without compromise.

Founded in 2021 in the Netherlands by entrepreneur Melvin van Bueren, we've built a brand that empowers individuals to embrace their authentic beauty while navigating life's many roles—from the boardroom to date night, from early mornings to late evenings. Our mission is to create game-changing products that highlight your inner beauty and give you the confidence to shine exactly as you are.

What started as one founder's frustration with inadequate color-matching solutions has grown into a global movement. Today, over 400,000 customers across Europe trust Meroda to deliver innovative, inclusive beauty essentials that move with them through every stage of life. We're not just another cosmetics brand—we're your daily reminder of strength, beauty, and possibility.

Melvin van Bueren founded Meroda after witnessing a problem that affected countless people: the endless struggle to find the perfect foundation shade. The turning point came when his girlfriend brought home a so-called "color-changing" foundation that promised to adapt to any skin tone. It didn't work. That failure sparked a question: "What if I create it myself, and it actually works?"

Drawing on his background in e-commerce and beauty products, Melvin assembled a team dedicated to solving this universal frustration. Rather than creating another product that forces you to compromise, we set out to develop a formula that genuinely adapts to your unique skin tone. After rigorous development and testing, the Changing Foundation was born—a revolutionary product containing specialized pigment granules that transform from white cream to your perfect shade upon contact with skin.

Our tagline, "Beauty Without Boundaries," isn't just a catchy phrase—it's our north star. We believe beauty has no limits defined by skin tone, gender, age, or life circumstances. That's why we've built Meroda as an innovative, inclusive, genderless, and premium cosmetics brand designed for everyone, regardless of your skin tone, type, or identity.

Inspired by the diversity of humanity, we develop products that celebrate rather than mask your authentic self. Gone are the days of searching endlessly for your "perfect shade" or settling for formulas that don't quite work. With Meroda, we've created products that blend effortlessly into your skin, providing flawless coverage and a natural, radiant finish that enhances rather than conceals who you really are.

We design our products for individuals who balance ambition and authenticity—those who need their beauty routine to keep pace with dynamic, multifaceted lives. Whether you're conquering professional goals, nurturing relationships, pursuing creative passions, or simply enjoying a moment to yourself, Meroda moves with you through every role and transition.

Performance sits at the heart of everything we create. We're the trusted choice for those seeking consistent, top-notch products. Count on us for a long-lasting finish that highlights your natural beauty and gives you that extra boost of confidence, whatever the occasion. Our formulas undergo rigorous testing to ensure they deliver every single time.

Innovation fuels our spirit. We push the boundaries of what beauty can achieve by staying at the forefront of advanced beauty technology. Rather than following the overhyped trends of the traditional beauty industry, we create game-changing products that bring the wow factor—like our viral Changing Foundation that's taken Europe by storm. We're not interested in doing what's already been done; we're here to reimagine what's possible.

Community defines our culture. We believe in fostering a genuine sense of belonging with our customers. By prioritizing community engagement and actively listening to your preferences, we create a supportive and safe environment where everyone thrives. This collaborative approach reflects how high we set the bar when it comes to meeting your needs. You're not just buying products from us—you're joining a movement of individuals who celebrate authentic beauty.

Empowerment is our promise. We celebrate and empower you to express your personality confidently. Our products bring out the best in you, letting you shine exactly as you are: confident and powerful. Meroda is more than just a cosmetic routine—we're a daily reminder of your strength and beauty. Every time you reach for a Meroda product, you're choosing to honor yourself.

Quality remains uncompromising. Just like you, our premium products make no compromises. Our cruelty-free formulas are gentle for the skin, indulgent in use, and perfect for any occasion. Almost all our products are vegan and formulated with the finest ingredients—a symphony of pure components and advanced scientific innovation carefully composed not just to enhance your external beauty, but also to nourish and protect your skin.

At Meroda, everything revolves around subtle, natural refinement. We design multifunctional formulas that serve multiple purposes, simplifying your daily routine without sacrificing results. No overflowing bathroom shelves or complicated ten-step regimens—just a return to the essentials. Products you reach for every single day because they genuinely make your life easier.

Take our Vibrant Cheeks Liquid Blush, which works beautifully on both cheeks and lips, or our Changing Foundation with SPF that protects your skin while perfecting it. As our partner, supermodel Romee Strijd, says: "I love beauty essentials that do more than one thing, just like Meroda's products. It saves time, space, and makes life easier."

For individuals who value their natural beauty and strive for balance in busy lives, Meroda offers smart, purposeful essentials. Products that move with you, in every stage of life.

Since launching in 2021, we've experienced incredible growth fueled by your trust and support. We've processed over 100,000 orders, expanded across Europe to Germany, the UK, Sweden, Italy, Switzerland, and Austria, and welcomed 26 passionate team members dedicated to bringing you the best. In 2025, we're thrilled to partner with international supermodel and mother of two, Romee Strijd, who embodies the multifaceted, authentic spirit of Meroda.

But our greatest achievement isn't measured in numbers—it's the confidence we see in our community every day. It's the mother who finally found a foundation that works with her changing skin. The professional who can transition seamlessly from work to evening without a full makeup overhaul. The individual who discovered that makeup can empower rather than mask.

We offer a 100% match guarantee on all our products because we're confident they'll work for you—and if they don't, we'll make it right with a full refund, no questions asked. We want you to test Meroda without any risk because we believe in what we've created.

When you choose Meroda, you're choosing more than innovative cosmetics. You're choosing to be part of a community that celebrates authentic beauty, values quality without compromise, and believes that everyone deserves products designed with their real life in mind. You're choosing beauty without boundaries.

Welcome to Meroda. Welcome home.